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China Toys Wholesale Market – Top 10 Wholesale Toy Markets in China

2025-01-17 13:35:34

China is renowned as the world's largest producer of toys, with a diverse array of wholesale toy markets catering to international buyers. From Yiwu to Guangzhou, these markets are hubs for sourcing toys at competitive prices. Whether you're seeking plush toys, electronic gadgets, or educational products, China's wholesale markets offer endless opportunities. This guide introduces the top 10 toy wholesale markets in China, perfect for businesses aiming to scale their inventory efficiently.

1. Yiwu Toys Wholesale Market

The Yiwu Toys Wholesale Market started in the late 1980s and specializes in tens of thousands of various toys. The Yiwu Toys Market has over 1,000 toy businesses, divided into four areas: B, C, D, and E. The Yiwu Toy Market not only covers Zhejiang province and nearby cities but is also the first choice for many international toy buyers, with significant influence both domestically and internationally. Its products are sold to over 200 countries and regions worldwide. The main toy categories in Yiwu include plush toys, inflatable toys, electric toys, and regular toys. 

Yiwu Toys Wholesale Market

2. Guangzhou Toys Wholesale Market

Guangdong is the world's largest toy and gift production base, and Guangzhou, as the important southern gateway to China's toy market, plays a key role. Guangzhou has several major toy wholesale markets: Liwan Toy Wholesale Market, Haizhu Square Toy and Accessories Wholesale Market, Yide Road Toy Wholesale Market, etc. Among them, the Yide Road Toy Business Circle is one of the most important toy and gift distribution trade bases in China. Many specialized toy markets such as the International Toy Boutique City, Zhonggang Toy Wholesale City, Wanling International Toy Plaza, and Jiale Toy Plaza are located here. The Yide Road Business Circle not only covers South China and surrounding provinces but also serves as an important procurement hub for toy merchants from Southeast Asia, Africa, and other regions.

yide international exquisite toy and stationery square in guangzhou

Yide International Exquisite Toy and Stationery Square in Guangzhou

3. Linyi Toy Wholesale Market

Located at the junction of Shandong and Jiangsu provinces, Linyi has become one of the largest logistics hubs in northern China, thanks to its favorable geographical advantages and developed logistics industry. The Linyi Toy Market is vast, and toy wholesale is mainly concentrated in the Shandong Linyi Yongxing International Toy Wholesale City and the Shandong Linyi China Educational Supplies Procurement Base (Linyi Small Commodities City Phase 2), with numerous merchants scattered across other markets. Yongxing International Toy Wholesale City has developed rapidly, attracting many strong toy businesses due to its favorable rent and comprehensive supporting services. It has now become the largest toy professional market in southern Shandong and northern Jiangsu. Linyi has nearly a thousand toy businesses, making it one of the largest distribution hubs in China, comparable to Yiwu.

Linyi Toy Wholesale Market

4. Zhengzhou Toy Wholesale Market

Zhengzhou, located in the heart of China, has a strategic role in linking the east and west and north and south, making it an important logistics center. Toy wholesale is mainly concentrated in the Nansanhuan Yinghe Wanhui City and the Railway Station Business Circle. Yinghe Wanhuo City has developed into the most important toy distribution center in Zhengzhou due to its convenient transportation and large market area, attracting over 50 large distributors from Henan province. In the Railway Station Business Circle, Wanbo Mall has become the most concentrated toy market in the region, with about 100 merchants on the 4th floor. Additionally, Zhengzhou International Small Commodities City, Henan Jinlin Market, and Zhongtian Market also have dozens of toy merchants. The Zhengzhou market covers Henan province and neighboring provinces like Hebei, Shanxi, Jiangsu, Anhui, and even the northeast.

5. Chengdu Toy Wholesale Market

Chengdu has always been a commercial center in southwestern China, and its toy wholesale market has developed over many years, forming a large-scale market mainly concentrated around the Hehuachi Business Circle near the Railway Station. This includes Xnhongzheng Plaza, Huahuajinchi Market, and Beiyi Toy Market. Hongzheng Plaza in Hehuachi is the most concentrated toy wholesale market in the Hehuachi Business Circle, with over 100 toy merchants. Additionally, about 100 more toy merchants are spread across various markets in Hehuachi. This market serves not only Chengdu and surrounding cities but also radiates to Chongqing, Yunnan, Guizhou, and Tibet.

6. Shenzhen Toy Wholesale Market

The Shenzhen Sungang Stationery and Toy Wholesale Market is a key wholesale market planned by the municipal government. It is the largest stationery and toy trading center in Shenzhen, located in the city's central district, with multiple urban roads surrounding it. The market is a well-established and specialized wholesale market for toys and stationery, making it a top choice for retail businesses in Shenzhen. The wholesale market is divided into upper and lower levels, with over 300 stalls and a business area of over 10,000 square meters. It offers around 10,000 types of products.

7. Shenyang Toy Wholesale Market

Located in the northeast hub of Liaoning Province, Shenyang is the center of the northeast toy market and radiates to Inner Mongolia and Hebei. The toy wholesale market is mainly concentrated in the Small Commodities World Market and Wuai Market. Longzhimeng Small Commodities World is the most important toy wholesale market in Shenyang, with over 150 toy merchants mainly located on the second floor and part of the third floor. The market combines wholesale with modern entertainment, making it a unique feature of Longzhimeng. Additionally, the International Garment and Textile City located on Beiyi Road is another emerging toy wholesale market, with over 100 toy merchants concentrated on the third floor. The Northeast Toy City has gathered about 50 toy merchants, most of which are mainly retail.

8. Harbin Toy Wholesale Market

Harbin, located in the center of Northeast Asia and close to Russia, has a natural advantage in toy foreign trade. Over the years, Harbin has built a sales network for toys heading to Russia. The toy wholesale market in Harbin is concentrated in the Six Floors of the Toulong International Commodity City, where over 100 merchants offer various toys such as plastic, electric, educational, wooden, plush, inflatable, and anime toys. The market is located in a busy commercial area, with management creating an integrated shopping experience. Most merchants also engage in both wholesale and retail, attracting many consumers.

9. Changsha Toy Wholesale Market

Changsha is an important transportation and shipping center in Central and Southern China. The Gaoqiao Market has become the largest national-level comprehensive wholesale market in Central and Southern China after over a decade of development. The Changsha toy wholesale market is mainly concentrated in two markets in Gaoqiao: Gaoqiao Toy City in Building 3 of Gaoqiao Modern Business Center and Gaoqiao Huoyan Culture and Sports Trade City. Gaoqiao Toy City focuses on the second and fourth floors, attracting nearly 100 toy merchants. Gaoqiao Huoyan Culture and Sports Trade City gathers 20-30 large-scale toy merchants, mainly focusing on trendy toys. The market serves not only Hunan province but also surrounding regions such as Guangxi, Jiangxi, Chongqing, and Guizhou.

10. Kunming Toy Wholesale Market

Kunming, the capital of Yunnan Province, is an important political, economic, cultural, scientific, and transportation center in the western region of China. It is also a key city for opening up to Southeast Asia, South Asia, and ASEAN. The toy wholesale market in Kunming is mainly concentrated in the Zhonghao Luosiwan International Trade City (commonly known as "New Luosiwan"). As an important project for attracting investment, this city has gathered many strong merchants from various industries. The toy market is mainly located on the third floor of the E and D zones of the trade city, with over 250 merchants offering various toys, strollers, and baby products, with a wide range of brands.

 

How Zhorya Can Help You?

While these markets offer abundant sourcing options, Zhorya simplifies the process by providing an extensive range of toys from across China in one place. As a leading B2B wholesale toy supplier, Zhorya's comprehensive product catalog, competitive pricing, and seamless order experience make it an ideal partner for businesses looking to scale their inventory efficiently.

Zhorya Toys

Conclusion

China's toy wholesale markets are indispensable hubs for international buyers seeking quality products at competitive prices. Whether you're visiting Yiwu, Guangzhou, or Chengdu, each market offers unique advantages. For businesses aiming to save time and maximize efficiency, Zhorya provides a centralized solution for all your toy procurement needs, ensuring you access China's best toys with ease. Explore our catalog today at our wholesale toys website www.zhorya.com and take your toy business to the next level!