Where to Sell Toys: Your Guide to the Best Places for Selling Toys Online and Offline

Selling toys is a lucrative business, whether you're a wholesaler, retailer, or someone clearing out unwanted items. With the growing popularity of online marketplaces, knowing where to sell toys can make all the difference in maximizing profits. This guide explores the best places to sell toys, including online platforms, marketplaces, and offline options, while offering tips on how to sell toys successfully.

If you're considering starting a toy store instead of just selling individual toys, check out our detailed guide on How to Start a Toy Store for step-by-step advice on launching a successful toy business.

1. The Global Toy Market: A Growing Industry

The toy market continues to show strong growth, presenting ample opportunities for sellers. In 2023, the global toy market size reached an impressive USD 102.8 billion. Analysts predict it will grow to USD 150.9 billion by 2032, with a compound annual growth rate (CAGR) of 4.1% between 2024 and 2032.

This growth is fueled by increasing consumer spending on children's products, innovation in STEM and interactive toys, and expanding e-commerce platforms. With these promising figures, now is an excellent time to dive into the toy-selling business.

Source: IMARC Group

2. The Best Places to Sell Toys Online

The digital age has made selling toys easier than ever. Here are the top platforms for selling toys online:

a) Amazon

Amazon is a global leader in e-commerce, making it one of the best places to sell toys. With millions of active users, it offers sellers access to a broad audience.
Key Features:

• Seller tools for inventory management.
• Fulfillment by Amazon (FBA) for hassle-free shipping.
• Ideal for new and used toys.

Tips for Success:

• Use Amazon SEO to optimize product listings.
• Offer competitive pricing and fast shipping.

b) eBay

eBay is a versatile platform that caters to both new and vintage toy enthusiasts. Sellers can list items via auction or set a fixed price.
Key Features:

• Global reach with millions of buyers.
• Suitable for collectible and rare toys.

Tips for Success:

• Take high-quality photos.
• Research sold listings to set accurate prices.

c) Etsy

Etsy is perfect for handmade or unique toys. If you craft wooden toys, plush dolls, or educational kits, this is one of the best sites to sell toys.
Key Features:

• Niche audience looking for unique items.
• User-friendly interface for creative sellers.

Tips for Success:

• Write compelling product descriptions.
• Highlight the uniqueness of your toys.

d) Facebook Marketplace

This platform connects local buyers and sellers, making it ideal for quick sales.
Key Features:

• No listing fees.
• Direct messaging with buyers for easy communication.

Tips for Success:

• Offer local delivery or pick-up options.
• Join toy-selling groups to expand your audience.

e) Walmart Marketplace

Walmart Marketplace allows third-party sellers to list products on Walmart's website. It's a competitive platform with a large customer base.
Key Features:

• High visibility for toy listings.
• Trusted brand reputation.

Tips for Success:

• Focus on trending toys.
• Ensure fast shipping and accurate descriptions.

 

3. Offline Options: Where to Sell Toys Locally

a) Garage Sales

Garage sales are ideal for clearing out unwanted toys. They allow for direct customer interaction and immediate sales.
Tips:

• Advertise your sale on social media or local classifieds.
• Price items competitively to attract buyers.

b) Consignment Shops

Local consignment shops often accept gently used toys. You can earn a percentage of the sale while they handle the marketing.
Tips:

• Choose shops that specialize in children's items.
• Negotiate favorable commission rates.

c) Toy Fairs or Flea Markets

Selling toys at fairs or flea markets is great for reaching a niche audience.
Tips:

• Set up an attractive display.
• Offer discounts for bulk purchases.

4. How to Sell Toys Online Successfully

1. Choose the Right Niche

• Identify Trends: Focus on popular categories such as educational toys, gender-neutral toys, or collectibles.
• Target Audience: Decide if your audience is parents, children, educators, or toy collectors.
• Specialization: Offer a specific range of toys, like eco-friendly toys or STEM toys, to stand out.

2. Source Quality Products

• Reliable Suppliers: Partner with manufacturers or wholesalers who provide quality toys at competitive prices.
• Diversify Inventory: Include a mix of trending and evergreen products like classic board games, remote control toys, or plush toys.
• Safety Standards: Ensure all toys meet safety regulations in your target markets.

3. Set Up an Attractive Online Store

• User-Friendly Design: Use platforms like Shopify, WooCommerce, or BigCommerce for an intuitive shopping experience.
• Mobile Optimization: Ensure your website is mobile-friendly.
• High-Quality Images and Videos: Display toys clearly with engaging descriptions.
• Secure Checkout: Provide trusted payment gateways like PayPal, Stripe, or credit card options.

4. Optimize for Search Engines (SEO)

• Keyword Research: Use tools like Google Keyword Planner to find terms such as “educational toys for toddlers” or “remote control cars for kids.”
• Product Descriptions: Write unique, detailed descriptions that highlight key features and benefits.
• Blog Content: Publish articles like “Top STEM Toys for 2024” or “How to Choose Age-Appropriate Toys” to attract organic traffic.

5. Leverage Online Marketplaces

• List on Amazon, eBay, or Etsy: Expand reach by selling on established platforms.
• Use Fulfillment Services: Consider Amazon FBA or similar services for hassle-free logistics.
• Optimize Listings: Include accurate descriptions, keywords, and competitive pricing.

6. Market Your Toys Effectively

• Social Media Marketing: Use Instagram, Facebook, and TikTok to showcase toys in action.
• Influencer Partnerships: Collaborate with parenting bloggers or child influencers to boost visibility.
• Email Campaigns: Offer exclusive deals and personalized recommendations to subscribers.

7. Offer Competitive Pricing

• Research Competitors: Analyze prices on similar products and adjust accordingly.
• Discounts and Bundles: Provide bulk discounts, especially for B2B customers, or bundle complementary products.

8. Ensure Fast and Reliable Shipping

• Shipping Options: Offer multiple options, including free shipping for bulk orders or express delivery.
• Track Orders: Provide tracking details to customers.
• Packaging: Use sturdy and attractive packaging to protect toys during transit.

9. Provide Excellent Customer Service

• Quick Responses: Address customer queries promptly via email, chat, or phone.
• Hassle-Free Returns: Implement an easy return and refund policy.
• Feedback Collection: Encourage reviews and improve based on customer suggestions.

10. Analyze and Improve

• Track Metrics: Use tools like Google Analytics to monitor traffic, conversions, and customer behavior.
• A/B Testing: Experiment with different product titles, images, or layouts to optimize performance.
• Adapt to Trends: Stay updated on market trends and adjust your inventory and marketing strategies.

By implementing these strategies, you can build a thriving online toy business. Adapt your approach based on your target audience and continuously refine your efforts to ensure long-term success.

Conclusion

Finding where to sell toys depends on your goals and the type of toys you're selling. Whether you choose to sell through major platforms like Amazon and eBay or explore local options like garage sales and toy fairs, success lies in careful planning and execution.

By following the strategies outlined in this guide, you can boost your toy sales and maximize profits. If you want to source high-quality toys from trusted suppliers, consider partnering with Zhorya for a wide selection of high-quality toys to meet your needs.